SALESFORCE MARKETING-CLOUD-PERSONALIZATION EXAM VCE | MARKETING-CLOUD-PERSONALIZATION LATEST TEST LABS

Salesforce Marketing-Cloud-Personalization Exam Vce | Marketing-Cloud-Personalization Latest Test Labs

Salesforce Marketing-Cloud-Personalization Exam Vce | Marketing-Cloud-Personalization Latest Test Labs

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Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Certification Exam is a certification that proves your expertise and knowledge in the area of personalization within the Salesforce Marketing Cloud platform. Marketing Cloud Personalization Accredited Professional Exam certification is designed for professionals who are responsible for creating and implementing personalized marketing strategies to enhance the customer experience.

The Marketing Cloud Personalization Accredited Professional Exam certification exam consists of multiple-choice questions that test the candidate's knowledge of personalization concepts and their ability to apply them in real-world scenarios. Marketing-Cloud-Personalization Exam is divided into sections that cover various topics, including segmentation, targeting, optimization, and data management. Candidates must score at least 68% to pass the exam and earn the Marketing-Cloud-Personalization Accredited Professional certification.

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q119-Q124):

NEW QUESTION # 119
What are the two main functions of the Event API? (select 2)

  • A. Return campaign responses
  • B. Bulk load external campaign data
  • C. Capture user attributes and actions
  • D. Process GDPR data or deletion requests

Answer: A,C

Explanation:
TheEvent APIin Salesforce Interaction Studio serves two main purposes:
* Capture User Attributes and Actions (A):
* It records user behavior, actions, and attributes in real time. This data is crucial for building user profiles, creating segments, and driving personalization.
* Return Campaign Responses (C):
* The Event API can retrieve and deliver responses for campaigns, such as personalized content or recommendations, to be displayed on a web page or application.


NEW QUESTION # 120
What is the rule criteria that you can use in the segment creation process?

  • A. Social mentions
  • B. Email click throughs
  • C. Dimensions
  • D. Actions

Answer: C

Explanation:
Dimensions are the fundamental building blocks for creating segments in Salesforce Marketing Cloud.
They represent various attributes of your contacts, such as:
* Demographic Information:Age, gender, location, income level, etc.
* Behavioral Data:Purchase history, website visits, email engagement, etc.
* Engagement Data:Email opens, clicks, bounces, etc.
* Custom Attributes:Any custom fields you've added to your contact records.
By combining these dimensions, you can create highly targeted segments that align with your specific marketing goals. For example, you might create a segment of customers who are:
* Located in a specific geographic region
* Have made purchases in the past year
* Have opened your recent email campaigns
Using dimensions to define your segment criteria allows you to precisely target your audience and deliver personalized marketing messages.


NEW QUESTION # 121
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

  • A. Survey
  • B. Promotion
  • C. Recipe
  • D. Attribute

Answer: B,C

Explanation:
In an open-time email campaign, Marketing Cloud Personalization uses:
* Recipe (Answer A):
* Drives dynamic recommendations such as personalized product or content suggestions.
* Promotion (Answer D):
* Dynamically delivers personalized offers or discounts based on user attributes and behavior.


NEW QUESTION # 122
How does IS define web template?

  • A. A google Chrome Extension
  • B. A repeatable framework used to create a web campaign
  • C. An area on your site that a developer has configured.
  • D. The events and behavior of what will be captured on the websites

Answer: B

Explanation:
InInteraction Studio (IS), a web template is defined as:
* A reusable framework that simplifies the creation of web campaigns.
* Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.
References:
* Salesforce Interaction Studio Documentation - Web Templates


NEW QUESTION # 123
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

  • A. Site Architecture
  • B. Datasets
  • C. Attribute Model
  • D. ETL Feeds
  • E. Site Catalog

Answer: A,C,E


NEW QUESTION # 124
......

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